About the Founder

Lauren Hoffmann
Founder, Design Alchemy

Born and raised in the Aspen Valley, Lauren Hoffmann brings a deep, intuitive understanding of the region’s architectural landscape, real estate market, and lifestyle. Growing up immersed in Aspen’s design and development culture and with a family history rooted in local real estate, she developed an early appreciation for how homes are lived in, valued, and thoughtfully presented.

With over five years of experience working within Aspen’s interior design and development industry, Lauren’s approach is grounded in restraint, balance, and long-term vision. Her work prioritizes clarity of space, material integrity, and refined layering, enhancing both daily living and market perception.

Design Alchemy was founded to offer a considered alternative to traditional staging and full-scope design: an interior styling and decorating studio focused on thoughtful editing, curated furnishings, and intentional presentation. Each project is approached with discretion, sensitivity to architecture, and an understanding of Aspen’s unique rhythm of mountain living.