Interior Styling & Decorating
Refining interiors through thoughtful editing, curated furnishings, and intentional presentation.
Preparing Homes for Market
A decorating-led approach to market preparation that enhances perception without traditional staging.
Visualizations Available
Select interior renderings used to support clarity and confident decision-making.
Our Services
Design Alchemy offers interior styling and decorating services designed to enhance how homes are lived in and perceived. Each project is approached with restraint, discretion, and a sensitivity to Aspen’s architectural context.
Interior Styling & Decorating
Full-service interior styling and decorating for primary residences and second homes, focused on furnishings, layout, and refined layering.
Scope includes:
Furnishing plans and spatial refinement
Furniture, lighting, rugs, textiles, art, and accessories
Editing and integration of existing pieces
Vendor coordination and procurement
Installation and final styling
Room-by-Room Decorating
A focused decorating approach for individual spaces, allowing clients to approach their home intentionally and over time.
Scope includes:
Individual rooms such as living areas, bedrooms, entries, or studies
Furnishing and layout refinement
Layering, editing, and material cohesion
Final styling and presentation
Interior Styling & Refresh
A lighter-touch service centered on editing and refinement, ideal for seasonal updates or second-home preparation.
Scope includes:
Editing existing furnishings and layouts
Styling shelves, surfaces, and key areas
Seasonal or lifestyle-driven refreshes
Preparing Homes for Market
A decorating-led alternative to traditional staging, designed to enhance presentation and buyer perception without inventory-heavy models.
Scope includes:
Furniture editing and layout optimization
Styling for photography and showings
Select sourcing or rentals only when necessary
About the Founder
Lauren Hoffmann
Founder, Design Alchemy
Born and raised in the Aspen Valley, Lauren Hoffmann brings a deep, intuitive understanding of the region’s architectural landscape, real estate market, and lifestyle. Growing up immersed in Aspen’s design and development culture and with a family history rooted in local real estate, she developed an early appreciation for how homes are lived in, valued, and thoughtfully presented.
With over five years of experience working within Aspen’s interior design and development industry, Lauren’s approach is grounded in restraint, balance, and long-term vision. Her work prioritizes clarity of space, material integrity, and refined layering, enhancing both daily living and market perception.
Design Alchemy was founded to offer a considered alternative to traditional staging and full-scope design: an interior styling and decorating studio focused on thoughtful editing, curated furnishings, and intentional presentation. Each project is approached with discretion, sensitivity to architecture, and an understanding of Aspen’s unique rhythm of mountain living.
Brand Vision
Vision
Aspen’s real estate and second-home market is defined by exceptional architecture, high-value properties, and a discerning client base that prioritizes both lifestyle and long-term value. While many homes are well built, interiors are often under-edited, over-furnished, or misaligned with how properties are actually lived in and perceived.
Second-home owners and buyers increasingly seek interiors that feel refined, timeless, and effortless, spaces that balance warmth with restraint and reflect the rhythm of mountain living. At the same time, full-scope interior design and renovation can be costly, time-intensive, and unnecessary for many properties, while traditional staging often feels generic and disconnected from architectural intent.
This creates a clear opportunity for a decorating-first, design-forward studio that bridges interior styling, decorating, and real estate awareness. Design Alchemy meets this need by refining existing interiors through thoughtful editing, curated furnishings, and intentional presentation—enhancing both daily livability and market perception without the excess of renovation or inventory-driven staging models.
As Aspen continues to attract high-value buyers and long-term second-home owners, demand for refined, relationship-based interior styling and decorating services is expected to grow. Design Alchemy is positioned to serve this market with discretion, flexibility, and a clear understanding of both design sensibility and real estate value.
Schedule your appointment
Design Alchemy works with a limited number of clients to ensure a thoughtful, tailored approach to every project.
Schedule a consultation to discuss your property, timeline, and styling goals.
→ By appointment only.
Contact Us
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